Web CEO confirms that the holder of the certificate is competent to provide
expertise, consulting, and services in the following fields of Internet Marketing:

* Search Engine Marketing
* Web Analytics
* Bid Management
* Email Marketing
* Affiliate Marketing

The "Internet Marketing Professional" course covers the following skills:

• Internet niche research, advanced keyword competitiveness analysis and keyword strategy;
• On-page and off-page search engine optimization for enhanced Web visibility;
• Advanced and site-specific optimization techniques;
• Website structural optimization;
• Rank monitoring and ranking trends analysis;
• Setting up link partnerships, improving link popularity and external site theme;
• Site quality assessment and site quality management;
• Web Analytics, visitors' behavior analysis;
• Website conversion and ROI analysis and improvement;
• Advanced PPC strategies;
• Advanced Bid management;
• Setting up, running and analyzing e-mail marketing campaigns;
• Setting up affiliate programs and optimizing their performance.