SEO FAQ - SEO Services Company
SEO - Frequently Asked Questions
1) What is SEO?
SEO is an acronym that stands for Search Engine Optimization. It is a process that utilizes special techniques to optimize a website in order for that website to achieve high rankings in the major search engines.
2) I have a great website but why doesn't it show up in the major search engines?
Some of the reasons are listed below:
a) Your site may not have been built using search engine friendly techniques.
Unless you build your website with search engine rankings in mind you may have inadvertently used techniques that inhibit a search engines crawler from accessing your site and discovering the great content you have created.
b) Using certain scripts can prevent search engine spiders from crawling your web site or reading its content.
c) Not doing proper keyword research in order to find out what search terms people are actually searching for and using those keywords in your websites Page Titles, H1 headers and adding those keywords to your body content.
3) Why is keyword research important?
Keyword research is probably the most important aspect of search engine optimization. Unless you're targeting search phrases that internet users are actually searching for you won't get many visitors to your website.
4) What does it mean to create a search engine friendly website?
Search engine friendly website design means creating a website in a way that ensures that the structure of the website does not prevent search engines from being able to crawl your website.
5) What is meant by organic SEO or natural SEO rankings?
Organic or natural SEO rankings refer to a websites placement in the unpaid portion of a search engine results pages or SERP's as they are also known.
6) What does White Hat SEO Vs Black Hat SEO mean?
White Hat SEO is what is known as ethical SEO. It means utilizing ethical SEO methods that do not attempt to deceive search engines by using underhanded or spammy techniques to artificially gain high rankings in the major search engines.
Black Hat SEO strategies tend to utilize techniques that are underhanded and tricky and attempt to deceive search engines into ranking a website high in its search engine results. The major problem with Black Hat SEO strategies is that it can result in a website being penalized or permanently banned by some major search engines and directories if your caught using them and are best avoided if long term success is your goal.
If you still have questions about SEO then contact us and let our team of experts help you implement a successful long term SEO strategy.
